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| Title | Abstract | Action(s) |
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| Effects of Social Media Use on Animal Welfare in Pakistan | This quantitative study explored the effects of social media use and exposure on public attitudes and perceived knowledge about animal welfare in Pakistan. It investigated two hypotheses based on the uses and gratifications theory and the social learning theory. The first hypothesis explored the correlation between exposure to animal welfare content on social media and public attitudes towards animal welfare; whereas the second hypothesis explored correlation between Social media usage patterns and perceived knowledge about animal welfare. A study was administered to 300 university students in Islamabad to analyze their social media usage patterns, exposure to animal welfare information, attitudes, and perceived knowledge. The data was analyzed using descriptive statistics, frequency analysis, correlation, and ANOVA. The study demonstrated a significant correlation between social media exposure to animal welfare content and positive public attitudes towards animal welfare. There was a statistically significant difference in perceived knowledge among social media usage groups, with heavy users reporting higher levels of knowledge. The overall social media engagement was moderately high; however, the exposure to animal welfare content was comparatively lower. Animal welfare attitudes were most influenced by religious beliefs, cultural practices, education, and personal experience. The study proposes modifying animal welfare messaging on online platforms according to Pakistan's cultural context. More research into the relationship between social media, religion, education, and cultural norms is required to establish positive human-animal associations. |
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| Role of Media in Creating Climate Change Literacy: A Case Study of Pakistan |
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| Exploring Gender and Power in Public Relations in Pakistan: A Feminist Perspective | This exploratory study aimed to investigate the firsthand experiences of women working in the public relations profession on their perspectives on gender dynamics and power relations, and the nexus of gender and power in the public sector of Pakistan. Interviews with 10 women practitioners led to data saturation. Data were collected and analyzed thematically. The study identified several key themes in the females’ experiences including the glass ceiling—the invisible barriers in the line of duty, challenges concerning stereotypes, professional approach and dedication, press picture- the contextual media portrayal of PR events and trust, harassment instances, underrepresentation in the profession, and a sense of future outlook. Findings revealed a significant role of gender in shaping both the challenges and achievements encountered by females in public relations functions. They highlighted hurdles like promotion barriers and lack of opportunities for leadership positions. Moreover, the study discovered the perception of gender-related double standards between men and women practitioners and acknowledged workplace harassment. Despite these concerns, the respondents are hopeful of an evolving approach to fixing gender disparities in the profession, anticipating positive outcomes for female practitioners in the future. |
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