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Title Exploring Gender and Power in Public Relations in Pakistan: A Feminist Perspective

Author(s) Muhammad Arshad

Abstract This exploratory study aimed to investigate the firsthand experiences of women working in the public relations profession on their perspectives on gender dynamics and power relations, and the nexus of gender and power in the public sector of Pakistan. Interviews with 10 women practitioners led to data saturation. Data were collected and analyzed thematically. The study identified several key themes in the females’ experiences including the glass ceiling—the invisible barriers in the line of duty, challenges concerning stereotypes, professional approach and dedication, press picture- the contextual media portrayal of PR events and trust, harassment instances, underrepresentation in the profession, and a sense of future outlook. Findings revealed a significant role of gender in shaping both the challenges and achievements encountered by females in public relations functions. They highlighted hurdles like promotion barriers and lack of opportunities for leadership positions. Moreover, the study discovered the perception of gender-related double standards between men and women practitioners and acknowledged workplace harassment. Despite these concerns, the respondents are hopeful of an evolving approach to fixing gender disparities in the profession, anticipating positive outcomes for female practitioners in the future.

Type Thesis/Dissertation MS

Faculty Social Sciences

Department Media and Communication Studies

Language English

Publication Date 2024-12-24

Subject Mass Communication

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