Content Details | NUML Online Research Repository

Title Self-evaluation of Corporate Social Responsibility practices and Perceived Reviewed Performance: Mediating Effect of Innovation Performance and Moderating role of Industry Competitive Intensity in Small and Medium Enterprises

Author(s) Mohsin Ali

Abstract The objective of the study was to investigate the impact of CSR on the perceived reviewed performance with the mediating effect of innovation performance and moderating role of industry competitive intensity in Small and Medium Enterprises at Faisalabad district. Relationship between Corporate Social Responsibility (CSR) and business value has already been empirically examined and in many contexts. However, association between Corporate Social Responsibility (CSR) and perceived firm performance using mediation of innovation performance and moderation of industry competitive intensity has been investigated rarely. Contribution of this study lies in developing an integrative model by employing Stakeholder Theory. Therefore, purpose of the study was to determine relationship between CSR practices and perceived firm performance along with mediation of innovation performance and moderation of industry competitive intensity. Quantitative approach was used to collect cross sectional primary data. Statistical Package for Social Sciences (SPSS) was utilized for descriptive statistics like frequency table and Partial Least Square Structural Equation Modeling (PLS-SEM) for analyzing measurement and structural model of the study. Population for this study were Small and Medium Enterprises (SMEs) of Faisalabad. Sample size of 287 was taken into consideration after determining through Morgan’s table and simple random sampling was used as sampling frame was available for this study. Sampling framework was obtained from Faisalabad Chamber of Commerce and Industry (FCCI) which contained list of all registered Small and Medium Enterprises (SMEs) of Faisalabad belonging to different sectors. Mediation analysis was done using Preacher and Hayes approach. Findings of the study showed that CSR directly had effect on perceived firm performance, innovation performance mediated the relationship between CSR and perceived firm performance whereas industry competitive intensity had no moderating effect between this relationships as shown by p value of 0.629. CSR had positive and significant effect on perceived firm performance showed by p value of 0.000 and beta of 0.211. Similarly, CSR had positive and significant impact on perceived innovation performance showed by p value of 0.001 and beta of 0.197. Lastly, Innovation performance had strong positive and significant effect on perceived firm performance as shown by p value of 0.000 and beta of 0.327. Implications of the study suggests that innovation is the driving mechanism that can enhance firm performance of the SMEs in Faisalabad. Key Words: SMEs, Innovation Performance, Firm Performance, Industry Competitive Intensity, CSR

Type Thesis/Dissertation MS

Faculty Management Sciences

Department Management Sciences

Language English

Publication Date

Subject Finance

Publisher

Contributor(s)

Format

Identifier

Source

Relation

Coverage

Rights