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Title PERSUASIVE TECHNIQUES IN SPEECHES OF PAKISTANI AND AMERICAN POLITICIANS WITH REFERENCE TO NEURO-LINGUISTIC PROGRAMMING

Author(s) SIKANDAR SEEMAB

Abstract Persuasive language has been an essential tool in the speeches of the politicians. They use certain persuasive techniques in order to tap into the raw emotions of their potential voters and convince them to vote for them. This study was conducted to find out the persuasive techniques in the pre-election speeches of both American and Pakistani politicians with reference to Neuro-linguistic Programming.For the purpose of this study, the researcher selected pre-election speeches of both American and Pakistani politicians from the important constituencies from election’s point of view. Pre-election speeches were selected for analysis because it is believed that in pre-election speeches, the politicians use persuasive techniques more frequently than in their general speeches. In pre-election speeches the politicians try their best to persuade the audiences, change their views and get votes from the audiences The researcher utilized Milton Erickson’s hypnotic model in order to find out the persuasive techniques in the speeches. This study is unique because no one has ever applied Milton Erickson’s model of hypnotic language on speeches in order to find out persuasive elements in the speeches of the politicians. The results of the current study showed that almost all of the political leaders, whether they are American or Pakistani did use persuasive language in their speeches. Furthermore, the results showed that Pakistani politicians utilized more NLP techniques in their speeches in order to persuade the voters to vote for them. Finally, the research suggested that there is a need to analysis the political speeches with respect to NLP as no commendable work has been done in this aspect. Moreover, the researchers can also take help from this research in applying Milton’s hypnotic model to the political speeches.

Type Thesis/Dissertation MS

Faculty Languages

Department English

Language English

Publication Date 2019-04-17

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