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Title A GENRE ANALYSIS OF PAKISTANI AND INDIAN MATRIMONIAL ADVERTISEMENTS IN ENGLISH NEWSPAPERS

Author(s) BIBI ARUMA

Abstract The research aims to examine the lexicogrammatical and prototypical features of Pakistani and Indian matrimonials in English newspapers; (i) Dawn and (ii) Hindustan Times in order to establish these matrimonial ads as a genre. The corpus of 170 matrimonial ads is taken from the selected newspapers over a period of four months, i.e. from November, 2017 to February, 2018.The theoretical model of Genre analysis proposed by V. J. Bhatia (1993) based on seven moves is adapted in this work to find out the socio-cognitive, socio-cultural, and socio-religious features. This research is qualitative in terms of exploring matrimonials with genre analytical perspective and quantitative in terms of applying AntConc software to validate the data of the corpus under investigation. The sample of this research is purposively selected from the ads of Sunday newspapers. Prototypical features of the matrimonials of both the newspapers are discussed according to third move of Bhatia’s model of genre analysis in the form of situational /contextual perspectives first. Then, linguistic structural pattern is described according to sixth step of the same model. At third level, themes are discussed according to the frequency of occurrences of theme-specific words through AntConc. In the last part of analysis of this study, overall similarities and dissimilarities are mentioned structurally, stylistically, thematically, and socio-cognitively. The communicative events are displayed in the discourse of matrimonial ads with specific kind of style, order, form or content with variation. Furthermore, various moves are identified where each move reflects discursive practices of both the societies through the organizational, structural and discoursal pattern created by the publishers and those seeking a spouse. The result shows that besides, religion, caste and sect, people of Pakistan and India prefer some other socio-cultural aspects like family, class, language, income, residence, job, age, qualification in search of suitable perfect match for prosperous life. The preferences of the masses of these two neighboring countries are more or less the same with a slight difference and that is because of their own religiously or culturally known purposes.

Type Thesis/Dissertation MS

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Department English

Language English

Publication Date 2019-07-05

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