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Title IMPACT OF PUBLIC RELATIONS ON PUBLIC TRUST BUILDING: A COMPARATIVE STUDY OF BANKING SECTOR

Author(s) Mr. Ghulam Akbar

Abstract The present study was conducted to explore the impact of public relations on public trust building in banking sector of Pakistan. The clients of the three commercial banks National Bank of Pakistan, Habib Bank Limited and Bank Al-Falah from Islamabad, Pakistan were selected for gathering data. Public relations plays vital role in the development of public trust on the banking industry, public relations play encouraging role towards restoring mutual confidence between the banks and their publics and as such justifies the view that the success of the banks is dependents of the trust of bank clients. Based on the above, organizations, especially the banking industry should as much as possible try to recognize and utilize most adequately appropriately, effective/efficiently public relations practices/activities as inevitable and indisputable weapon that determines to a great extent the success and excellence of the banking industry. Keywords: Governance, Public Policy, Public Relations, Public Trust, Banking Sector in Pakistan.

Type Thesis/Dissertation MS

Faculty Management Sciences

Department Governance and Public Policy

Language English

Publication Date 2019-05-16

Subject Research Thesis M.Phil

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Format APA

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