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Title IMPACT OF FOOD SAFETY PRACTICES ON CUSTOMERS’ PERCEPTION: A CASE OF PUNJAB RESTAURANTS

Author(s) Asma Yameen NATIONAL

Abstract This research study examines impact of food safety practices on customers’ perception in restaurants of five major cities of Punjab, Pakistan. Result of the study indicates significant impact of food safety practices on customers’ perception. Positive relation has been found between food safety practices and customers’ perception. Customers are lifeline for a business and their perception toward any business determines its success or failure. In the current competitive environment, the role of customers and their perception about a business is much significant. This study is quantitative in nature and primary data sources are extracted for data collection. The convenience sampling technique is used in this study. A sample of 250 customers was selected whom received services from medium and large restaurants in five major cities of Punjab and their feedback is measured against a questionnaire. For data analysis descriptive, correlation and regression were applied with the help of SPSS. Findings show that all food safety practices which food quality, internal environment, Hygienic condition, personal hygiene of staff and facilities have positive effect on customers’ perception. Results are in congruence with previous research studies mentioned in literature review section of this study. This research study provides various beneficial implications for food business operators and restaurant’ managers if they implement food safety practices in their businesses.

Type Thesis/Dissertation MS

Faculty Management Sciences

Department Management Sciences

Language English

Publication Date 2019-05-03

Subject Marketing

Publisher NUML

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Format APA

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