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Title The Effect of Corporate Social Responsibility on Employee’s Organization Commitment: Mediation of Employee’s Organization Identification

Author(s) Bibi Neelam

Abstract Title: Effect of Corporate Social Responsibility on Employee’s organization Commitment: Mediation of Employee’s Organization Identification The aim of the study is to investigate the effect of corporate social responsibility on employee’s organizational commitment through the mediation of organizational identification. The study select employees’ organizational commitment as a dependent variable while corporate social responsibility was taken as an independent variable and organizational identification was selected as a mediating variable. The survey research method was used for the collection of primary data. The population of the study was cellular service providers at Peshawar, 350 employees were selected as a sample using convenient based sampling technique from different cellular companies, such as, Ufone, Mobilink, Warid, Zong and Telenor, however, only 310 responses were received. Data were collected through a Likert scale self-administered questionnaire, which consist of 31 items. Tools of analysis included reliability statistics, regression analysis, model testing, descriptive statistics, while, for mediation analysis Preachers & Hayes mediation effect model was used, along with bootstrapping technique. Results of the study suggest that there is a strong positive association between corporate social responsibility and employee’s organizational commitment; results also suggested that employees’ organizational identification positively mediate the relationship between CSR and employee’s organizational commitment. The study concludes that focus should be given on corporate social responsibility initiatives, in order to enhance employee’s organizational commitment alongside, enrich the levels of employees’ organization identification to ultimately enhance the organizational growth and performance.

Type Research Paper

Faculty Management Sciences

Department Management Sciences

Language English

Publication Date 2019-01-17

Subject HR

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