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Title SYNCHRONIZATION OF WORDS AND IMAGES: A MULTIMODAL ANALYSIS OF A DIGITAL CINEMA

Author(s) NABGHA ZULFIQAR

Abstract Digital Cinema is the new form of media, influencing the people most. This study is an attempt to uncover meaning making process in a multimodal text. It lays stress on meaning making process in individual modes and the synchronization of different modes to construct a coherent text. Meaning making of theme of hyper reality is studied in film “Blade Runner”. Linguistic, Visual and Kinesics modes have been selected and different frameworks have been utilized to uncover meaning making process in these modes. Interactional discourse approach is used for investigating linguistic mode. For Visual mode Kress and Leeuwen’s Visual Grammar is applied incorporating camera techniques. Kinesics mode is analysed using “gesture and posture” framework. Intersemiosis process and analysis of change in semantic relations of different characters have supported the analysis produced in individual modes. Meaning making of genre and theme in Visual mode is highlighted by analyzing modality of the selected images of the film. The detailed analysis of different modes is then used to critically analyse the theme “hyper reality” in contemporary social conditions. The current study argues that a multimodal approach integrating different frameworks for different modes is needed for analysis of any multimodal text. The present study is an attempt to stress multimodal literacy by raising awareness on how different modes work internally in a holistic manner and servers to enhance our experience of any multimodal text. It is also an attempt to make us conscious about the prevailing condition of hyper reality in our postmodern cybernetic society by taking the meaning making of hype reality in selected film and relating overall analysis with present social conditions.

Type Thesis/Dissertation MS

Faculty Languages

Department English

Language English

Publication Date 2019-01-11

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