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Title CDA of Political Discourse on Social Media.

Author(s) Farhat Sajjad

Abstract ABSTRACT Title of Thesis: Critical Discourse Analysis of Political Discourse on Social Media This study aims for a comprehensive analysis of political text and context to highlight the mechanism of political identity (re)construction and (re)presentation. Interactive digital media is used to share information, experiences, opinions, ideas, beliefs, ideologies. Social media platforms, such as Twitter (microblogging), are used by political actors for self-legitimization and for representation of political identities. It is acknowledged in this study that political identity is not a static construct rather it is a fluid entity as it is demonstrated in different forms by the political actors. A comprehensive theoretical framework that includes of political discourse analysis, socio-cognitive model of van Dijk, (van Dijk, 1989; 2006), social identity theory (Tajfel, 1979), clusivity theory (Wieczorek, 2009; 2013) and social media theory (Zappavigna, 2012) is used for this study. The data is in the form of tweets, which are downloaded from the functional verified Twitter accounts of Pakistani political parties. The Findings of this study suggest that political actors manipulate contemporary means of digital communication (interactive digital media), that is Twitter, for positive-representation of in-group members and negative-representation of others. These contemporary means of communication offer new platforms for political communication but shift in the paradigm of political campaigns and political communication (from conventional media to contemporary interactive digital media) does not demonstrate a change in the themes of political discourse practices as legitimizations of identities and ideologies remained central to discourse practices.

Type Thesis/Dissertation PhD

Faculty Languages

Department English

Language English

Publication Date 2018-03-20

Subject English Linguistics

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