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Title Role of Social Media in Making Political Perspective & New Mind Sets Among Youth

Author(s) Tanzeela Malik

Abstract This study investigates the relationship between political participation of young people and political communication with Facebook and Instagram. It examines the impact of digital media on the political participation of university youth in Pakistan, especially in how it informs their decision-making. Using a mixed-methods approach, the study combines a survey analysis with a content analysis to examine the link between social media use and political engagement. Survey data was analyzed using SPSS to identify patterns and correlations between social media use and political activity. The content analysis explores few sets of political messages that young people is exposed on a frequent basis and assesses their ability to the political attitude. The research used to create these findings have shown a notable correlation between young voters and their engagement with political content on social media, demonstrating the critical importance of digital media in influence modern politics. The findings offer important implications for political actors and policymakers who are trying to connect with younger demographics, as to how people join movements, and the particular character of a resonant collective movement among youth in Pakistan.

Type Thesis/Dissertation MS

Faculty Management Sciences

Department Governance and Public Policy

Language English

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