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Title DEVELOPING COMMUNICATIVE COMPETENCE THROUGH LINGUISTIC LANDSCAPE: AN EXPERIMENTAL STUDY OF PRIMARY LEVEL STUDENTS

Author(s) ALISHBA FATIMA

Abstract Title: Developing Communicative Competence through Linguistic Landscape: An Experimental Study of Primary Level Students Authentic material in English Language Teaching (ELT) is crucial as it makes the learning process engaging and motivating for learners, while at the same time exposing them to real-life application of language. Therefore, applied linguists recommend the incorporation of authentic material from the real world into ELT. This is where linguistic landscape becomes important since it contains innumerable examples of authentic language in use. This study aimed to apply the linguistic landscape in ELT at the primary level in Pakistan to assess its effectiveness in improving the communicative competence of the students. The study’s conceptual framework centers on three key concepts: communicative competence, the use of authentic materials within communicative competence, and the role of the linguistic landscape as a form of authentic material used in communicative competence. The study employed a true experimental design in which participants were divided into the control and experimental groups. As quantitative instruments, pre and post-tests were used to analyze the effectiveness of LL in the process of language learning. The analysis of data revealed that the experimental group showed improvement in performance levels in post-test, as compared to the control group. The findings thereby indicate a considerable level of positive impact of linguistic landscape as authentic material on the development of communicative competence. The findings of the study have implications for ELT in Pakistan.

Type Thesis/Dissertation

Faculty Languages

Department English

Language English

Publication Date 2025-04-24

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