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Title EXPLORING THE ROLE OF KIDS SHOWS ON PSYCHOLOGICAL AND SOCIAL DEVELOPMENT AMONG EARLY SCHOOLERS

Author(s) Nimra Basheer

Abstract Children’s media consumption has increased significantly in recent years, particularly through digital platforms such as YouTube Kids. This study explores the psychological and social impact of kids' shows on early school-aged children (3-6 years old), focusing on emotional regulation, social skills, attention span, and self-esteem. Using a qualitative research approach, semi-structured interviews were conducted with parents and Montessori teachers to gain insights into children’s viewing habits and developmental outcomes. Thematic analysis revealed that educational kids' shows can enhance language acquisition, problem-solving abilities, and emotional intelligence, particularly when mediated by parental guidance. However, concerns were raised about excessive screen time leading to reduced attention spans and impaired social interactions. The study highlights the critical role of content selection and parental involvement in maximizing the benefits of kids' media consumption while mitigating potential negative effects. The findings offer valuable insights for parents, educators, and policymakers to promote responsible and developmentally appropriate media use in early childhood. Keywords: children’s media, psychological development, social skills, screen time, YouTube Kids, early childhood development.

Type Thesis/Dissertation MS

Faculty Social Sciences

Department Psychology

Language English

Publication Date 2025-06-02

Subject Psychology

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