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Title DIGITALIDENTITYCONSTRUCTIONOF LINKEDINUSERS:ANANALYTICAL STUDYOFDISCURSIVEPRACTICES

Author(s) Umama Mubarak

Abstract Title:DigitalIdentityConstructionofLinkedInUsers:AnAnalyticalStudyof DiscursivePractices In the contemporary digital landscape, LinkedIn stands out as a prominent platform for professional networking and identity construction. This study investigates the elements of identity employed by LinkedIn users in the construction of their digital identities. The research is qualitative, and a non-proportional quota sampling technique was used to prepare a sampleof thirty participants, i.e., fifteen teachers and fifteen non-teachers from the Rawalpindi and Islamabad regions. Through a qualitative analytical approach, drawing on Goffman’s theory of Dramaturgy and Martinec and Salway’s Text-Image Relations, this research examined how users strategically utilize language, symbols, and interactional patterns to shape their online personas. By analyzing textual data such as user profiles, posts, and comments supplemented by interviews with active LinkedIn users, this study uncovered the underlying elements of identity involved in the construction of professional identities on LinkedIn. Furthermore, this research explored the impact of individuals' primary roles on the construction of their digital identities. The findings of this study contribute to a deeper understanding of the complex interplay between digital technologies and identity in the context of professional networking platforms like LinkedIn.

Type Thesis/Dissertation

Faculty Languages

Department English

Language English

Publication Date 2024-11-13

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