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Title THE POLITICS OF IDENTITY MARKERS: A CRITICAL DISCOURSE ANALYSIS OF PAKISTANI ENGLISH NEWSPAPERS

Author(s) Arshad Khan

Abstract This study aimed to explore the ways politicians construct their political identities through the employment of identity markers. Identity markers are the cutting edges of any political discourse, on its behalf ideology and message can be delivered very easily. Further, the study set an objective to investigate the specific identity markers which politicians utilize for themselves in the selected newspapers and to find why the politicians employ these identity markers in their political discourses. The study applied Fairclough 3 D model for its investigation and adopted qualitative research design for this study. The data for the current study was collected from The Dawn, and The Express Tribune newspapers in which news reports were collected about the selected political leaders Imran Khan (PTI), Bilawal Bhutto (PPP), Nawaz Sharif (PML-N) and Fazal- ur-Rehman (JUI-F). The time period was from 2018-2023. Source of the data were websites’ pages of these newspapers. The specific identity markers politicians utilized in their political speeches are ‘youth’ ‘corruption’ ‘accountability’ ‘change’ ‘naya Pakistan (New Pakistan)’ moral authority , resilience, sustainable development, event of change, Continuity of Cause, bat, Insaf(justice), khan “roti(bread), kapra(cloth), makan(house),the legacy of Benazir Bhutto, and the PPP’s flag, Islam, Shariyat(sharia), anti-Imran Khan, Turban, Shalwar kameez, beard, Vote ko izzat do (respect to vote), lion, infrastructure, regional development, economic growth and Punjab as a strong hold family and more. The politicians employed modality, pronouns, authoritative language, metaphors sign and symbols. The strategic use of specific identity markers is driven by multiple factors, including contextualization within the socio-political landscape to address corruption, national development, youth engagement, accountability, transparency, and ethical governance; challenging power structures, cultural aspirations and others. The researcher concluded that Fairclough 3D model is appropriate for identifying and analyzing political identity markers.

Type Thesis/Dissertation MS

Faculty Languages

Department English

Language English

Publication Date 2024-05-13

Subject English Linguistics

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