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Title Impact of green supply chain management strategies on operational performance: Mediating and moderating role of green innovation and supply chain capability.

Author(s) Noor Muhammad

Abstract Green supply chain management (GSCM), a cross-disciplinary field, grew during recent years with increasing interest from both academia and industry. GSCM considered emphasizing environmental issues in Traditional Supply Chain Management (TSCM). Due to the new trends in global warming, environmental sustainability became a greater concern among organizations and enterprises globally. This study focused on green supply chain management strategies in the presence of green innovation. Green innovation improved operational performance as well as products, leading to economic and operational performance. Different manufacturing sectors put pressure on implementing green supply chain management strategies and green innovation. This study focused on the manufacturing industry, specifically the automobile sector in Pakistan. A non-probability sampling technique was employed to gather data from a sample size of 300 individuals. Data collection involved using a survey method based on an adapted questionnaire. The collected data underwent SPSS Regression analysis and correlation analysis. The research identified positive responses towards green supply chain management (GSCM) strategies within the context of the Pakistani automobile industry. Notably, operational performance demonstrated a favorable correlation with both GSCM and green innovation. Moreover, the study revealed that supply chain capabilities exerted a positive influence on both GSCM and green innovation, underscoring their substantial interrelationships. Consequently, the research contributes meaningful insights into the intricate dynamics of GSCM, green innovation, operational performance, and supply chain capabilities within the specified industry.

Type Thesis/Dissertation MS

Faculty Management Sciences

Department Management Sciences

Language English

Publication Date 2023-12-20

Subject Supply Chain Management

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