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Title سوشل میڈیا اور اردو زبان :منتخب اردو ادبی بلاگز کا املا اور ذو لسانیت کے تناظر میں تحقیقی جائزہ

Author(s) Maleeha Shakeel

Abstract As the world appears to be socialized, global hub humans are constantly striving hard to comprehend and communicate every opportunity that the modern world might offer. In this continuous effort, humans require the tool of language and not just one but many of them. A monolingual will be like an individualized identity with the loss of everything. While on the other hand, the Bilinguals will have varied dimensions of opportunities at their hands. This Phenomenon of bilingualism simultaneously gives rise to several linguistic errors especially when we keep the Urdu language in context with social media and globalization. The current research is to decipher the authenticity and nuanced correctness of Urdu written script in modern genres such as blogs. To construe the mentioned aspect the researcher has aligned the quantitative research method with four blogs bracketed as Urdu Literary Blogs. These blogs are entitled Hum Sub blog, Danish Blog, Aik Rosen Blog. The researcher hopes that this research VII demarcates the standard Urdu that can aid to evaluate the language quality of selected Urdu literary blogs This research comprises four chapters. The first chapter engulfs the lineage of Urdu Blogging and what prospects they might hold for the readers. It also deals with the influence of social media on the Urdu language. The second chapter embeds the errors that might originate in Urdu spellings. The research has also mentioned the principles and constructional norms of Urdu spellings. The third chapter bases its discussion on the problems arising due to Bilingualism. The chapter has focused to analyze that to what has been seen extent code mixing has been carried out in Urdu language script. It has been observed that even though synonyms exist, English substitutes have beenused, for both local and foreign words. The fourth chapter consists of an overview, and recommendations that improve and refine the language of Urdu blogs. The research findings are also included in the same chapter.

Type Thesis/Dissertation MS

Faculty Languages

Department Urdu

Language Urdu

Publication Date 2023-04-06

Subject Urdu

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