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Title " سوشل میڈیا اور اردو زبان : منتخب اردو بلاگرز کا سلینگ کے تناظر میں تجزیاتی مطالعہ"

Author(s) Hafiza Bibi

Abstract Title:Social Media and Urdu Language:Analytical study of selected urdu bloggers in the context of slang There is a dearth of content in Urdu to understand the theory of slang. When we analyse the theory, we find two different stances on it. As a result, lay people face difficulties in understanding slang discourse. Thus, since the beginning, there was a negligence towards slang and reiteration on the use of literary discourse in Urdu. Nevertheless, nowadays we see an abundance of slang content in social media blogs. One school of thought deems the use of slang a danger for Urdu, the other school reckons it a mode of growth for the language. That is why, it is essential to do a theoretical and practical analysis of the slang discourse. For an empirical study, the blogs of four social media bloggers _ Hafiz Sifwan, Aamir Khakwani, Riayat Allah Farooqi and Dr Aasim Allah Baksh_ are selected. The point of views of Shams -ul- Rahman Farooqi and Rauf Parekh are presented for theoretical analysis. Both of them have contradictory ideas regarding the use of slang. Due to this contradiction, sometimes the confusion related to the use of slang in Urdu is produced. Hence, it is vital to understand the theoretical and practical approaches of slang through a holistic research procedure. There is a prevailing concept of standard language in the case of Urdu. Currently, there is a strong tendency towards the use of slang language. It is due to the advancements in technology and a common use of social media. Has the use of slang discourse been accepted by the language users? Has the concept of standard language become obsolete? Different bloggers use various methods to spell the words. English and other local language words are commonly used as slang in Urdu. The inflectional and derivational variations used by the people like above mentioned bloggers make new slang words in Urdu. The analysis of structure, meaning and categorization of the slang is included in this research paper. The fundamental subject of this research paper is to do an analytical study of the slang discourse used by the chosen bloggers. Moreover, the theoretical analysis of morphology of the slang is also the theme of this paper.

Type Thesis/Dissertation MS

Faculty Languages

Department Urdu

Language Urdu

Publication Date 2022-12-29

Subject Urdu

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