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Title A Comparative Study of Eco-sensitivities in the Sustainability Discourses of American and Pakistani Print Media

Author(s) SABA GUL IHSAN

Abstract The research study has attempted to examine the coverage of eco-sensitive content in the newspapers in America and Pakistan. The coverage of the three UN conferences (UNCED 1992, WSSD 2002, Rio+20 2012) was analysed in the American (The New York Times) and Pakistani (Dawn, The News) newspapers. Data for the study was collected through purposive sampling of two months of coverage by each of the selected newspapers for each of the three UN conferences. The data for the Pakistani context was collected from the National Library of Pakistan Islamabad, while the data for the American context was received through the official newspaper website. The study’s objective was to analyse the framing strategies adopted for the identification ad presentation of the agents and victims characterized by the newspaper coverage from the different contexts. The comparison was conducted on the framing techniques and strategies adopted by the newspapers’ coverage. Stibbe’s (2015) conceptual framework of the story of framing was applied along with Entman’s (1991) analytical framework of five traits of framing. The data were analysed through descriptive and interpretative analysis integrating both the conceptual and analytical frameworks. It was found that the American newspaper provided more coverage and importance to the UN conferences than the Pakistani newspapers. The New York Times placed the agency on the national government and their people, while the Pakistani newspapers restrained from targeting the national entities. The framing traits and strategies used were identical for both contexts with slight differences in that the Pakistani newspapers used more active and explicit characterization of the entities than the American newspaper. The research study suggests that uniform guidelines should be established for newspaper journalists to follow worldwide during the coverage of such eco-sensitive content. The agents and victims of eco-sensitive content should be clearly characterized using ecological labels rather than an economic perspective.

Type Thesis/Dissertation MS

Faculty Languages

Department English

Language English

Publication Date 2022-12-16

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