Content Details | NUML Online Research Repository

Content Details

Back to Department Listing

Title TRANSLINGUAL SKOPOI: A CULTURAL- SCHEMATIC ANALYSIS OF PUBLIC SIGNBOARDS

Author(s) MARIA LIAQAT

Abstract The massive use of public signboards for an effective communication delineates purpose-oriented approach along with the cultural discernment. The present study was designed to identify creative pragmatic patterns in the form of translingual practice influenced by translingual Skopoi in communicative situation through linguistic resources by invoking cultural schemas for pragmatic ends. A qualitative approach by using interpretive research design has been adopted to analyze data which were comprised of 32 pictures of signboards displayed publicly and have been taken from different places like buildings, hospitals, along roadsides, parks, zoo, museum, commercial areas and workplaces in capital city Islamabad following purposive and convenience sampling. Translingual approach was used as an analytical tool along with the hybridization of Skopos Theory and Cultural Schemas Theory for theoretical grounding. The findings addressed correspondence between objectives and contribution of the study by illustrating translingual Skopoi embedded in cultural schemas to fulfill pragmatic needs and communicative goals. Based on the findings, recommendations have been made by the researcher to enhance communication while expansion of scholarship by exploring research areas and incorporating different perspectives and sociocultural considerations has been suggested for future researches.

Type Thesis/Dissertation MS

Faculty Languages

Department English

Language English

Publication Date 2022-11-29

Subject

Publisher

Contributor(s)

Format

Identifier

Source

Relation

Coverage

Rights