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Title COMPARATIVE ANALYSIS OF QUALITY MANAGEMENT PRACTICES IN PUBLIC AND PRIVATE UNIVERSITIES

Author(s) SUNBLE BIBI

Abstract Quality is a very essential aspect in any sector of service in the competitive world. Quality management plays a very important role in achieving competitive advantages in an educational institution. The present study focuses on comparative analysis of quality management practices in public and private universities with International Organization for Standardization (ISO) 9001:2015 reference. All the directors of quality enhancement cells, heads of departments, and teachers were considered population from public and private universities. Purposive sampling was applied to select the sample of universities. The research study sample comprised fourteen universities (seven public and seven private) with due representation of Punjab, Khyber-Pakhtunkhwa, and Islamabad Capital Territory (ICT). Stakeholders like heads of departments, teachers, and directors of quality assurance cells from different universities were selected through stratified sampling. The present study adopted a mixed method design. A self-developed questionnaire and semi-structured interview were used for data collection. Data were analyzed with mean, standard deviation, percentage, t-test (SPSS), and QDA Miner Lite. The findings indicated that quality management practiced were being practiced in Pakistani universities to some extent and respondents' satisfaction was medium. The widest principle was evidence-based decision making and the lowest principle practiced was leadership, improvement, and process approach. Data shows that there was a medium potential for adopting ISO 9001:2015 in the public and private sector universities. As public and private sector universities, respondents highlighted challenges as lack of awareness, shortage of funds, lack of technical knowledge, time management, workload, lack of internal audits, lack of involvement of people, lack of resources, time management, lack of commitment of top management, lack of training, the existence of accreditation, inappropriate culture, lack of incentives and rewards, lack of resources, lack of planning, and resistance to change. If the higher education commission set criteria and orders notification for international accreditation then the university becomes part of ISO 9001 quality management at a global level.

Type Thesis/Dissertation PhD

Faculty Social Sciences

Department Education

Language English

Publication Date 2022-09-09

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