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Title EXPLORATION OF E-COMMUNICATION SKILLS OF THE STUDENTS AT UNIVERSITY LEVEL

Author(s) Rubab Parvi

Abstract The study was designed to explore students' E-communication skills at university level. The major objectives of the study were to explore the E-communication skills of the student at the university level, to investigate the frequency of E-communication applications, and to examine the challenges the students face while using E-communication. It was a descriptive study. An Explanatory Sequential mixed-method research design was used. The population of the research consisted of 3372 students studying in the faculty of social sciences in public sector universities of Islamabad. Simple Random Sampling Technique was used. 345 students were selected as a sample. Two research instruments were developed for the collection of data for this study. One was the questionnaire and the second was the checklist. Validity and Reliability were ensured for the questionnaire. Data was collected through the online google form method. Data were analyzed through mean, frequency, percentage, and Thematic Analysis. It was concluded that most of the students from the university were skilled in the skill of coordination while they scored least in Efficiency and Satisfaction. Results showed that students frequently used E-mail, Whatsapp, Zoom, and Instant Messaging for academic purposes, in addition, the challenges students highlighted were, internet and electricity issues, hacking issues, language barriers, lack of technological skills, lack of concentration, data safety issues. It is recommended that universities may include E-communication skills in their content for improving their academic performance.

Type Thesis/Dissertation MS

Faculty Social Sciences

Department Education

Language English

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Description The purpose of the study was to explore the E-communication skills of the students at university level, it aimed to explore the E-communication skills included coordination, attentiveness, composure, expressiveness, satisfaction, and efficiency. The research was intended to explore the E-communication skills of the students of public sector universities of Islamabad. The researcher explained the E-communication skills students use most frequently for their academic purposes, and which E-communication applications students do not use for their educational tasks. It is inevitable that without using E-communication students may not perform well in their educational field, so they need these skills and Ecommunication applications for learning purposes.