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Title Archeological Toursim in Khyber Pakhtunkhwa: A case Study of District Mardan

Author(s) Muhammad Khitab

Abstract In recent past, tourism has developed one of the leading business industries of the world. Whereas heritage and archaeological tourism is one of the fastest emergent sectors in tourism industry. The tourist attractions especially heritage attractions play an important role in heritage destination development. Mardan Takhat-i-Bhai is the cultural hub of Khyber Pakhtunkhwa. It is an important archaeological heritage and tourist destination in Pakistan, because of the quantity and quality of heritage attractions. Despite having a great heritage tourism potential in Mardan Takhat-I-Bhai the tourism industry has never flourished as it should be, because of various challenges. This thesis is aimed to identify the potential heritage attractions of Mardan Takhat-I- Bhai for marketing of destination. Furthermore, the challenges being faced by Archaeological tourism in Mardan Takhat-I-Bhai and on the basis of empirical data and theoretical discussion to suggest some measures to cope with these challenges to make Mardan Takhat-I-Bhai a better heritage tourist destination and boost the economy of Pakistan. To accomplish the objectives of this thesis, various theoretical perspectives regarding tourist destination development are discussed in this thesis including, destination marketing and distribution, pricing of destination, terrorism effects on destination, image and authenticity of destination. The empirical data is collected and analyze on the basis of these theories. Finally the suggestions are made to make Mardan Takhat-I-Bhai a better heritage tourist destination.

Type Thesis/Dissertation

Faculty Social Sciences

Department Pakistan Studies

Language English

Publication Date 2021-11-04

Subject Pakistan Studies

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Description In recent past, tourism has developed one of the leading business industries of the world. Whereas heritage and archaeological tourism is one of the fastest emergent sectors in tourism industry. The tourist attractions especially heritage attractions play an important role in heritage destination development. Mardan Takhat-i-Bhai is the cultural hub of Khyber Pakhtunkhwa. It is an important archaeological heritage and tourist destination in Pakistan, because of the quantity and quality of heritage attractions. Despite having a great heritage tourism potential in Mardan Takhat-I-Bhai the tourism industry has never flourished as it should be, because of various challenges. This thesis is aimed to identify the potential heritage attractions of Mardan Takhat-I- Bhai for marketing of destination.