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Title ASSESSMENT OF IMPRESSION MANAGEMENT TECHNIQUES: COMPARATIVE ANALYSIS OF PUBLIC AND PRIVATE SECTOR COLLEGE TEACHERS

Author(s) Sadaf Abbasi

Abstract This research was designed to assess and compare impression management techniques of public and private College teachers. The first objective of this research is to assess the difference in all educational techniques used by college teachers The main objective of research was not only to compare Impression Management Techniques used by teachers of public and private sector but also to assess differences in practice of these techniques due to demographic differences including gender, experience, qualification and job designation. The theoretical framework of the study was based on theory of Impression Management Taxonomy by Jones and Pitman (1982), which comprised of Self Promotion, Ingratiation, Exemplification, Intimidation, and Supplication. The researcher used the quantitative research approach by using questionnaire as a data collection tool. For the current research population was all college teachers of ICT urban under FDE and private colleges registered in Federal Board of Intermediate &Secondary Education (FBISE) The total population was 528 .These colleges are ten (public 6 &private 4).But sample was (Male 100) and (Female 100) teachers serving in the colleges of public and private sector of Islamabad. The Chronbach alpha was 0.75. The result showed that, there was a significant difference between Impression Management (IM) Techniques practiced by private (3.00) and public sector college teachers (2.98) and it showed that Private college teachers used Impression Management Techniques more efficiently than college teachers of Public sector. It is recommended that Public Sector teachers should identify the techniques used by private teachers in managing impression. It is recommended that to improve Impression Management Techniques, seminars may be conducted where teachers can learn how they make their personality more attractive and appreciable.

Type Thesis/Dissertation MS

Faculty Social Sciences

Department Education

Language English

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