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Title ANALYSIS OF FACTORS INFLUENCING VOTING PREFERENCES: A CASE STUDY OF GENERAL ELECTION 2018 IN DISTRICT GUJRAT

Author(s) Sohail Qamar

Abstract This study explores the factors that shape and mold voting behavior. This is the case study that specifically deals with General Election 2018 in Gujrat, Punjab, Pakistan, which was aimed to dig out the determinants that influenced voting behavior and voting preference of voters in General Election 2018. For achieving the objective, data was collected through interviews and FGD, from elected members and academicians in Gujrat. The collected data, then, analyzed using qualitative methodology. The technique used to analyze data is Thematic Analysis, six phased approach, suggested by Braun Clarke (2006). The findings of the research revealed that there are various factors (themes) that have shaped voting preference of voters in General Election 2018. These factors, then, were divided into two categories, Main factors and sub factors Broader factors (themes) under these categories include Public Expectation/demands, Issues/opinion, Media influence, Historical patterns, Political/Economic conditions, Basis of attachment, Social division, Campaign activity, Socio-political goodwill of the candidates and Party/Policy manifesto. Sub factors (themes) under aforesaid themes, that influence voting behavior include demand for new set up, developmental work, corruption, preference gap between rural vs. urban areas, honesty, trust building, events, propaganda, media biases, culture, family influence, Baradarism, awareness, financial resources, political reputation, party attachment, influenced candidate, caste system, religion, strength of attendants, coverage, familiarity, political actions, public orientation and party performance. The study suggests that Keywords: Voting Preference, Electoral Behavior Political Parties, Political Behavior, Political Influence, Election system

Type Thesis/Dissertation MS

Faculty Management Sciences

Department Governance and Public Policy

Language English

Publication Date 2020-11-25

Subject Governance and Public Policy

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