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Title USABILITY SCALE DEVELOPMENT FOR EVALUATING THE QUALITY OF UNIVERSITIES’ WEBSITES IN PAKISTAN

Author(s) Itrat Sultana

Abstract Emergence of the universities’ websites has been revolutionised in the academic world. And they are becoming a source of benefits for their institutes. Meanwhile, the tendency of the usage of these websites is increasing among its users. However, it is observed that universities’ websites are lacking the quality standards due to which usability is being compromised. It is explored by analysing the current proposed quality evaluation scales of universities’ websites that, there are many important usability factors that need to be consider for development of usability scales. Thus, there is a dire need to raise the quality standards, so that user experience and satisfaction can be attained by addressing these usability issues. A systematic literature review was performed to analyze the existing website usability models and website quality evaluation models. The process was performed based on previous academic research studies, to identify basic usability factors for the quality evaluation of universities’ websites. This scale comprises of 11 high-level usability factors and 31 sub-factors for universities’ websites in 6 categories. Furthermore, to evaluate the developed usability scale focus group discussion was conducted. Results of evaluation process have increased the authenticity and accuracy of developed usability scale. This scale does not only act as a guideline, but it also provides a roadmap for researchers to improve websites quality by considering necessary usability factors to raise the standards of universities’ websites. The identified factors help to increase the users’ experience and satisfaction level that further contribute to improve the usability level of universities websites. Thus, high level of usability ultimately raises the quality of universities’ websites.

Type Thesis/Dissertation MS

Faculty Engineering and Computer Science

Department Computer Science

Language English

Publication Date 2020-06-02

Subject Software Engineering, Computer Science

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Rights NUML, Islamabad