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Title Acceptance of Islamic Banking A critical Review of Advertisement and Awareness, Religious Beliefs, Convenience and Availability towards Acceptance of Islamic Banks

Author(s) Muhammad Adnan

Abstract ABSTRACT Islamic banking is relatively a new trend in the present world and has achieved a significant growth in the last two decades. Islamic banking has been emerged as a close substitute to conventional banking which allows the banking customers to make choice between these two banking system. Policy makers around the world are greatly concerned with factors influencing customer’s attitude toward a particular bank, especially in the case where customer has to choose between Islamic bank and conventional bank. This study is primarily focused on determining factors which have a significant influence on customer acceptance and selection of Islamic banks in Pakistan. The study used primary data to analyze the relationship between the explanatory variables and dependent variable. Primary data was collected through questionnaire of the study. Regression analysis technique was used by the study to analyze the collected data. The results of the study suggest that Religious beliefs, Convenience & Availability, Personal Interest and Awareness and Advertisement are found to have positive association with the acceptability of Islamic Banking in Pakistan and are thus considered important determinants of Islamic banking. The result however, shows an insignificant association between Sharia Board and acceptability of Islamic banking. The overall results of the study are in line with the previous results from other study setting in different parts of the world

Type Thesis/Dissertation MS

Faculty Management Sciences

Department Management Sciences

Language English

Publication Date 2020-01-23

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