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Title GENDERING MEDIA IN POST-FEMINIST TIMES?: AN ANALYSIS OF MEDIA DISCOURSE

Author(s) Ms. Aisha Rauf

Abstract ABSTRACT Thesis Title: Gendering Media in Post-Feminist Times? An Analysis of Media Discourse This interdisciplinary study outlines a ‘gender-based analysis’ at the connection of critical discourse analysis and feminist media studies, with the aim of providing a rich analyses of the multifaceted mechanism of power and ideology in discourse, in the light of hierarchically gendered social structure. This is especially applicable in present time; it is acknowledged when looking at the institutionalization of gender inequality we are looking at how gender is embedded not only in individuals, but throughout social life.The research offers a rationale for highlighting a feminist perspective in critical discourse and media studies. Focus of this research is to identify the role of linguistic choices in developing gendered discourse, to explore visual representation of female gender in global electronic media discourse, and to analyze gender based discursive practices in reconstructing feminine identity in global media discourse. Building on media research from a critical perspective, current thesis used critical discourse analysis to explore 60 table talk shows, panel discussion and interviews from 5 global news channels. A corpus is built that comprise of all the 60 table talk shows, panel discussion and interviews. A multimodal and linguistic analysis is conducted. Mixed methods are used to analyse data as per requirement of the nature of research. Mixed methods design has contributed to the dissemination of ﬁndings and the applicability of this research, as well as help overcome challenges involved in conducting research in this area by shedding light on different layers of meaning. Theoretical triangulation is also used in the research because it determines how researcher has perceived, made sense of, and understood and organized collected data. Instead of considering triangulation as a way for validation or verification, researcher has used this v method to make certain that the triangulated theory is rich, complete, comprehensive and well-combined. Van Dijk’s socio-cognitive model is used as research framework in which data was analysed on ‘us versus them dichotomy’ and at ‘micro and macro level’ of discourse. At the end of this mixed method research, it was evident how gender can be a valued lens for showing persistent and frequent structures which shape up the way individuals convey and represent dominant identities in interaction with hidden symbolic resources distributed through media, as well as how and when complicated web of intertextual contexts help to empower them in the discourse.

Type Thesis/Dissertation PhD

Faculty Languages

Department English

Language English

Publication Date 2020-01-10

Subject English Linguistics

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